Tourism Adventure Group (TAG): Leading the Way in Youth Travel
TAG is more than just a travel company; we’re trailblazers creating epic adventures for youth travelers across Australia, New Zealand, Southeast Asia and Europe. With a portfolio of bold, unforgettable experiences, TAG is fast becoming a global force in youth tourism.
Expanding Horizons: Growth into Thailand and…
In 2023, we made a bold move by opening our first Nomads property in Ao Nang, Thailand, swiftly followed by a Base Backpackers in the same vibrant town. 2024 saw us taking it up a notch, launching Nomads Koh Tao, solidifying our presence in Southeast Asia and the 15th property for the group. But we’re not stopping there—we have multiple projects in various stages of development as we speak.
The TAG Experience: Fun, Adventure, and Profit
TAG isn’t just about travel; it’s about creating lifelong memories through extraordinary experiences. From our 15 dynamic properties to our adventure-packed tours, we’re all about delivering top-tier fun that drives customer loyalty and fuels our expansion. Our portfolio includes 12 licensed venues, live music events, and adrenaline-pumping adventure tours, retail travel and ecommerce solutions all designed to keep the good times rolling and the profits growing.
Our Story: From Travelers to Trailblazers
We started as a group of Nomads—passionate travelers who turned their love for exploration into a thriving business. Over the years, we’ve built an incredible network of brands, including Nomads Hostels, Base Backpacekrs, K'gari Tours, the Work & Travel Company and strategic investments in Mojosurf and Happy Travels among some of the brands. Together, we’ve created a powerful platform that not only connects travelers but also consistently drives our growth and profitability.
The Adventure Continues: Expanding and Innovating
Since our inception in 2002, Nomads has grown exponentially, acquiring key brands and expanding into the adventure tourism space. Our focus on innovation and delivering unforgettable experiences has led us to new markets, with Thailand, Indonesia and Portugal being the latest chapters in our story. But our journey is far from over—TAG’s leadership team is always on the lookout for the next big opportunity to enhance our unique tourism platform.
The Experience: Where Fun Meets Profit
At TAG, we believe that fun is good business. Our diverse range of properties across Australia, New Zealand, and Southeast Asia offers something for every traveler. Whether it’s the laid-back vibes at our hostels or the thrill of our adventure tours, we’re dedicated to creating experiences that not only satisfy our guests but also boost our bottom line.
Adventure Tours: Expanding Our Impact
Our adventure tours, including K'gari Safaris, K’gari Swag Tours, Mojo Surf, Island Expeditions, Travel Buddies and Meet The East Coast offer must-see experiences that keep travelers coming back for more. By expanding our product offerings to include these high-demand activities, we’re not only enriching the customer experience but also ensuring sustained growth and profitability.
Licensed Venues and Events: Profits with a Party
From city-center nightclubs to beachside cocktail bars, our 12 licensed venues are where the magic happens. Each venue is meticulously curated to enhance the guest experience, driving foot traffic and boosting revenue through unforgettable entertainment and dining options. Events like the Island Life Festival and the award-winning Spring Break Australia are just the tip of the iceberg in our commitment to blending fun with financial success.
Work & Travel: Redefining the Travel Experienc
Sydney, Auckland & Melbourne
With the acquisition of the Work & Travel Company, TAG is setting new standards in the youth travel sector. From seamless arrivals to comprehensive support services, we’re creating a work and travel experience that’s as profitable as it is memorable.
