Tourism Adventure Group (TAG) is known for creating extraordinary travel experiences for youth travellers visiting Australia and New Zealand. With multiple brands across all aspects of adventure travel
TAG is one of the fastest growing youth tourism companies in the World. TAG owns both the Base & Nomads Youth Hotel brands and operates 28 properties across Australia & New Zealand.
TAG has a focus on extending the youth offering to include extraordinary entertainment and tours as a part of the overall customer experience. The growing portfolio of 18 licensed venues, live music events and adventure tours, are a part of the social fabric that contributes the youth traveller experience.
We are Nomads. A bunch of people who started travelling and didn’t give it up. In the process of working with amazing staff, agents, travel operators, property owners and other business partners we have been able to create a network of hostels reaching across 20 countries.
Nomads was born under a bridge
Australian hitchhiker Richard McLeod, a young entrepreur from Broken Hill, had one of those nights when he turned up to a backpacker hostel in Koblenz, Germany one cold evening… Richard’s diary reads:
I am now in Koblenz… city of 110,000 at the junction of the Rhine and Mosel Rivers. Both Tony and I hitched from Holland to Dusseldorf and on to here. Tony is missing. We split up (while hitching) intending to meet at the YHA. It was closed 13.8.1985… I will have to sleep rough tonight
Richard still had the hostel brochure that made him come to Koblenz. It showed a newly renovated Castle with great views of the Rivers. The brochure was so new he could smell the print. The brochures were distributed in all the major hostels heading to Koblenz… and yet the hostel had been closed for 6 months and had no sign of opening soon. There had to be a better way of marketing hostels to travellers! Nomads was born, albeit as a fuzzy, beer induced idea.
In February 1994 Richard started Nomads and opened the first hostel on the Murray River near Adelaide. He then spent the next decade expanding his marketing company to represent 40 hostels across Australia, New Zealand and Fiji and in 2001 began securing long term Management Contracts with new business partner Jane Hewitt in Auckland, Cairns, Sydney, Wellington, and Fiji.
In 2003 Daniel Bunning, a young developer from Perth looking for something more exciting to do, took on ownership of Jane’s half of the company and was joined in 2005 by long term Nomads General Manager, and proud Mt Isa boy, Michael Ebert who took on Richard’s half of the company and they both retain their joint ownership of the group today. Since then Nomads has grown massively buying freehold assets and hostel leases to become one of Australia’s fastest growing and exciting budget accommodation providers, and adventure experience marketing companies. Nomads now also owns the Mad Travel Shop chain, Nomads Fraser Island 4WD tours, and is a partner in the Mojo Surf and Snow business which operates in Sydney, Byron Bay, Coffs Harbour, and Bali.
Base, Nomads & United Hostels
Tourism Adventure Group owns and operates 25 backpackers across Australia and New Zealand.
While our network has grown considerably in size since the acquisition of Base Backpackers in 2015, our philosophy has never changed and that is to create extraordinary travel experiences for our customers.
Our diverse portfolio of properties means we are able to offer our customers the experience of a life time, the way they want to enjoy it. This way of thinking lead us to segment our product offering by travel style so we can cater for the individualised personalities of the traveller.
The Base Backpacker brand is the number one destination for the action-packed adrenaline junkie or thrill seeker who wants to party by night and explore by day.
While the Nomads Hostels brand has evolved to attract those who want to discover different. The brand essence is a feeling of positive vibes in a chilled out atmosphere, where you stay to alert your senses, dive deep into local-culture and define your experience at your own pace.
United Melbourne is a boutique accommodation lodging that attracts the inner city traveller who is looking for more convenience and quality accommodation
Travellers chose the way they want to travel by fluidly moving between all of our hostel brands as they create their own story of travel.
No matter what brand you choose to stay at all share a common goal to deliver extraordinary experiences.
22 Licensed Venue's
Our venues are as varied as our customer, from CBD nightclubs, to boutique speakeasy’s, beachside cocktail bars and fine casual eateries. Each one of our licensed venues contributes greatly to its partnered accommodation, offering discounts to our in house guests and always ensuring there’s great product and friendly service available.
Each venue offers an entertainment calendar carefully curated to match the expectations of our accommodation guests, and continuous evaluation in our food, drink and entertainment products ensure that all our guests see our F&B offering as valuable addition to their hostel and backpacking experience.
In addition to our licensed venues like award winning Scary Canary, and backpacker institution Down Under Bar, TAG has also curated a number of award winning boutique festivals. Full Moon Down Under & Island Life beach festivals both hosted on spectacular Magnetic Island, in the Great Barrier Reef Marine Heritage Area provides an unparalleled opportunity to party in paradise, and newly awarded Spring Break Australia, the only Spring Break event of its kind in Australia targeting an international student market, to celebrate in the Airlie Beach and the surround Whitsundays.
NOMADS FRASER ISLAND & MOJO ADVENTURE TOURS
Tourism Adventure Group expanded their product offering to include must-see and do adventure tour experiences.
Nomads Fraser Island tours as the name suggests is a 2 or 3 night tour of the Heritage listed Fraser Island. Here customers explore the Island on a tag-a-long 4WD tour, where they get to drive along the white sandy coastline, discover Lake MacKenzie and see firsthand the Islands very own ship wreck.
Mojo Surf represents the heart and soul of Aussie surf culture, now in it’s 22nd year of operation the Mojo team continue to push new boundaries teaching customers how to respect the ocean and stand up on a surf board.
Mojo surf caters for all levels of surfing and has surf camps in some of the World best surf regions, including the iconic Sydney to Byron Bay surf adventure, a 3 month surf academy at a private surf camp Spot X near Coffs Harbour.
The brand has recently expanded its product offering to include destination surf camps in Bali and the Mentawai Islands.
WORK & TRAVEL
Sydney Iconic Tripz
In 2018 TAG is launching a brand new Iconic Sydney tour with a 7 night stay, job search membership and all the tools travellers need to enjoy a year of travel and work. The Job Search team helps with CV curation, bank account set up and all the admin that goes behind getting a job in Australia or New Zealand.
While the Iconic Tours team takes our work and travel customers on an action packed week long intro tour.